Last weekend we saw one of the most colorful celebrations in the world — The Chinese Spring Festival. World leaders sent out warm greetings for the Chinese year of the Rooster on Weibo. [...]
New week we welcome the arrival of Chinese Spring Festival (春节). 2017 is the year of the Rooster and we have seen many international brands taking this opportunity to “get local” and [...]
If you are thinking about selling in China, one of the first things you need to do is to translate your content into Chinese. Where do you start? How do you get the most value out of your budget? [...]
China’s advertising industry is facing rigorous reforms at the moment. China introduced a new advertising Law on 1st September 2015 and following this there have been over 24000 cases of [...]
Here we take the pulse of China’s social landscape and present five changes and developments that brands, agencies and tech players should understand for 2016. BATS, the core of the China’s [...]
Sina Weibo – Translated from Chinese Weibo（微博） simply means ‘micro-blogging’ . Since the evolution of these types of sites the one owned by the Chinese goliath Sina has taken over as the most [...]
The recently aired Channel 4 documentary, ‘London’s Billionaire Immigrants ‘ gave a fascinating insight into the lifestyles of some of Britain’s young Chinese billionaire immigrants. The [...]
Weibo’s 粉丝通FenSiTong（FST）platform is a great advertising platform available to western companies. Drop us a line with your requriement if you are interested in Weibo Marketing.
I know who Chinese internet celebrity Papi Jiang‘s favorite Game of Thrones character is. That’s completely useless information, of course. But now that I’ve mentioned, you’re a little curious, [...]
Chinese netizens have given a warm welcome to Prof Stephen Hawking after he joined microblog network Sina Weibo. The British theoretical physicist amassed two million followers within hours of [...]
On March 22nd I attended the QE2 Centre for CBBC’s annual conference. It was a packed schedule with informative welcomes, plenaries, workshops, and networking – lots of networking! Madame [...]
Today the world is celebrating the International Women’s Day on social media & China is no exception. Simply Mandarin published a social media calendar for Chinese digital marketers [...]
Wechat keeps surprising its users with all the extra features. Now it is going to make it easier for Chinese tourist to shop abroad, how good is that? We found the following article form Tech in [...]
New research shows social media penetration in China has now reached half (51%) of the urban population, an increase of 17 percentage points on the previous year. However, the percentage of [...]
