World Cup On Sina Weibo
The data from Sina Weibo considering 2014 World Cup are impressive. There are almost 9 million following the Brazil World Cup on Weibo.
Among all participating nations, Germany national football team is the most popular one with 114,695 daily searches and 658,278 followers on Weibo up to June 18. In addition, Messi, C. Ronaldo and Neymar are the top 3 favorite football players in China. Not only football teams and stars gain popularity, the 2014 World Cup also helps its partners and sponsors to gain reputation in China. For instance, Budweiser, Adidas and Hyundai, their official Weibo accounts have got millions followers.
Blog from SmithStreet, see more at: http://smithstreetchina.com/content_multimediaInfoShow/2014-World-Cup-on-Weibo.html#sthash.UjMZUfss.dpuf