Winter Olympics 2022 & Real Time Marketing on Chinese Social Media

Congratulations Beijing!

Beijing is set to become the first city to have hosted both the Summer and Winter Olympics after it was chosen to stage the 2022 Winter Games.

Marketers in China are working hard to catch the trend of this amazing opportunity. We picked some of the real time marketing example on Weibo and Wechat to share with you.

1. Coca Cola –Winter Olympic limited edition design

 

 

 

 

 

 

2.

 

 

 

 

 

 

 

 

 

 

 

 

 

2. QQ mobile login page

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Master Card –2022, Beijing, Invaluable!

 

 

 

 

 

 

4. Didi Taxi

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5. Alipay

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

7. LiCaiTong-Tencent Wealth Management Platform

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

8. HuaWei Honor