Weibo Vs Twitter
Microblogs, known as “weibo” in China, are the ‘hottest property’ in China’s social media today. Brands, celebrities, leading executives and politicians from all over the world are setting up accounts to gain new fans and influence followers. Here we share a video from ‘Thoughtful China’ which covers some key points about Chinese social media marketing.
More to Share, More Ways to Share. Weibo is often quoted as the “Chinese twitter” for ease of understanding, however, there are some fundamental functional differences between the two platforms. Many of these differences are actually the crucial elements that make Weibo so popular in China. It is a Hybrid platform, not just a microbloging platform. Weibo integrates the popular functionality of the Western social media platforms but customizes it to the Chinese audience.
- Threaded comments function which is similar to BBS makes it easier to have online conversations
Picture from Marks&Spencer Weibo page
- Grouping function to manage fan base and updates
- Sharing of multimedia contents enhances user experience.
Picture from Chanel Weibo page
- Enterprise page which is similar to Facebook brand page creates a sense of authority and community
Picture from Landrover Weibo page.
Becoming familiar with this functionality and learning how to use it to it’s maximum benefit is a skill that all marketers going into the Chinese market should embrace.
Simply Mandarin is the UK agent for Weibo. Please contact us on [email protected] or simply give us a call to find out how we can help you market your brand on Weibo.