Is your website China-Ready?

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Is your website China-Ready?

Is your website is blocked in China?

It is widely known that the prominent western social media websites such as YouTube, Facebook, Twitter, and Tumblr are blocked in China. Did you know that websites that are not hosted on a Chinese server also run the risk of being blocked in Mainland China?

Here we will share with you a very useful tool which provides an overview as to whether your website is blocked in China.

Firstly, you can type in your website address here and run a quick test to see whether your website is accessible in China at all.

great firewall of China, blocked websites in China, how do I check whether my website is blocked in China screen-shot-2016-09-13-at-18-08-48

What’s your website loading speed in China?

If you find your website is NOT blocked in China, that is a good start but it doesn’t necessarily mean your website is accessible by a Chinese audience. The loading speed might be putting your potential clients off. Baidu, the most popular Chinese search engine, also favours fast loading websites. Fast loading web pages are more likely to be indexed by Baidu, which leads to higher visibility among search results. To have your website serve your potential customers and Chinese search engines, we recommend you host website on a server that is situated in Asia, ideally in Mainland China.

website loading speed in China, website speed test China

Why is your website loading slowly in China?

As well as the above-mentioned reason of distant server location, another technical reason why your website might be loading slowly in China is the coding. Many websites are built using third party codes from Google or other popular services in the west. So even when your initial check shows your website isn’t blocked in China, your website might still be partially blocked due to the third party codes, this results in a slow loading speed.

A good example here is Google and Gmail. Technically Google and Gmail aren’t blocked in China, however trying to access Google services in China can be frustrating and unreliable.


What to do next?

If you are interested in attracting a Chinese audience to promote products or services via your website, you should definitely choose a partner with the expertise and track record of successfully localising western websites for a Chinese audience. It is beyond just translating your website to Chinese or moving your server to Hong Kong.

Do you have a website that needs to be localised to the Chinese market? Why not get in touch with us for a free consultation to see how we can help?

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