China Social Media Impact Report 2016

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China Social Media Impact Report 2016

New research shows social media penetration in China has now reached half (51%) of the urban population, an increase of 17 percentage points on the previous year. However, the percentage of Chinese people who feel positively about social media has slipped by 4 points from last year to 61%. And 15% of respondents said social media has made their lives worse, an increase of 2 percent. The rest, 24%, felt social media has a neutral impact.

The third annual Kantar Social Media Impact Report has found the number of people who say social media has not had a negative impact whatsoever on their lives has decreased from 18% last year to 14% this year. Social media users are more likely to agree that their lives are becoming increasingly hectic, 71% compared to an average of all Chinese urban residents of 67%.

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