Over the last few months, COVID-19 has spread across the world, uniting humanity in a shared experience that has highlighted the vulnerability of our societies. As the first country to grapple [...]
New week we welcome the arrival of Chinese Spring Festival (春节). 2017 is the year of the Rooster and we have seen many international brands taking this opportunity to “get local” and [...]
Sina Weibo – Translated from Chinese Weibo（微博） simply means ‘micro-blogging’ . Since the evolution of these types of sites the one owned by the Chinese goliath Sina has taken over as the most [...]
Weibo’s 粉丝通FenSiTong（FST）platform is a great advertising platform available to western companies. Drop us a line with your requriement if you are interested in Weibo Marketing.
New research shows social media penetration in China has now reached half (51%) of the urban population, an increase of 17 percentage points on the previous year. However, the percentage of [...]
Media tycoon Rupert Murdoch opened a Verified Personal Weibo account during his recent trip to China to be more “socially connected” with the Chinese. He only followed Wall Street [...]
More and more mainlanders are looking to diversify their wealth into foreign real estate assets after the recent stock market rout and government intervention, finds a survey. East-West Property [...]
The Chinese translation of followers on social media platforms is “粉丝 (FenSi)” — which doesn’t really mean “followers.” It has more emotion and means [...]
Kantar has just released the 2015 edition of The Kantar China Social Media Impact Report, providing a wealth of insight on China’s evolving social media users based on statistical analysis of 2m [...]
Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Chinese microblogging site [...]
The data from Sina Weibo considering 2014 World Cup are impressive. There are almost 9 million following the Brazil World Cup on Weibo. Among all participating nations, Germany national football [...]
The year ahead could see companies focus on driving productivity, CIOs becoming a hot commodity, shopping malls going bankrupt, and European soccer clubs finally investing in Chinese ones. [...]
Mobile internet usage in china is growing. In 2013, around 78.5% of the Chinese internet population is using mobile internet, as compared to 72.2% in 2012. 71.9% of mobile internet users access [...]
Three months after Chinese e-commerce giant Alibaba invested $586 million in microblogging platform Sina Weibo, the two companies have made great progress and announced on 1st August that they [...]
