Cross-border commerce is a hot topic in China in 2015. Many Chinese consumers are enjoying purchasing western products directly online. Today we want to share with you an interesting video about [...]
Apple CEO Tim Cook opened a verified personal Weibo account on the 11th of May during his trip to China to announce innovative new environmental programmes. He got more than 200,000 followers [...]
Kantar has just released the 2015 edition of The Kantar China Social Media Impact Report, providing a wealth of insight on China’s evolving social media users based on statistical analysis of 2m [...]
Social media has created many great stories. The hottest stories on Weibo recently is probably the story of orange brother. The story begins with a lost iphone in the States. New Yorker Matt [...]
Our clients often come to us for advice on how to chose the right Chinese name for their products or brand. Content localization is a very interesting task and it’s often more [...]
Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Chinese microblogging site [...]
On Sunday night, many WeChat users found in their WeChat Moments news feed an update from a new yet long-awaited friend—advertisement. The ads, appearing on the second page (one scroll down), [...]
This article from Social Media Today by Simon Kemp is very interesting. Take a look ! Country Overview China’s population exceeds 1.36 billion people, with urban areas accounting for more than [...]
Durex is one of the most successful brands who managed to leverage the power of Sina Weibo. We like this article about Durex’s social aproach to Chinese market by Misiek Piskorski, [...]
The data from Sina Weibo considering 2014 World Cup are impressive. There are almost 9 million following the Brazil World Cup on Weibo. Among all participating nations, Germany national football [...]
Microblogs, known as “weibo” in China, are the ‘hottest property’ in China’s social media today. Brands, celebrities, leading executives and politicians from all [...]
Weibo has announced on the 5th of June to open up its Weibo Payment for third parties, including enterprises [...]
For every leading social site or app in Silicon Valley and the West, China has a few – sometimes a dozen – comparable web services. It’s a sign of a strong local tech ecosystem married to a [...]
Top 10 Most discussed topics on Weibo last week: 1. May Holiday: 1st May is a public holiday in China. So “Travel”,”Food”,”Shopping”,”Sale” will be [...]
