New research shows social media penetration in China has now reached half (51%) of the urban population, an increase of 17 percentage points on the previous year. However, the percentage of [...]
Timing is crucial to social media marketing campaigns. We often get questions from clients about the best timing to launch their social media campaign in China. Just like everywhere else, [...]
Weibo hit the Chinese social media headlines today by releasing the information that it is to remove the 140-character limit on Weibo posts. Users will be able to post any content under 2000 [...]
Yes. you’ve guessed it. Wechat was without doubt the hottest social media platform in China in 2015. As its slogan states“微信是一种生活方式” （ Wechat is a Lifestyle ), wechat has become an [...]
1. China has the largest number of internet users in the world China boasts more than 668 million internet users, 594 million of whom go online via their mobile phones, according to the China [...]
WeChat video call feature isn’t anything novel but the recently launched WeChat group video conference could be a game changer for online conference calls & video conferences in & [...]
Media tycoon Rupert Murdoch opened a Verified Personal Weibo account during his recent trip to China to be more “socially connected” with the Chinese. He only followed Wall Street [...]
The National Holiday of China falls on 1st of Oct. In 1999, Chinese government issued a new holiday policy to enable a 7 day holiday in a row by altering the weekend arrangements of the national [...]
More and more mainlanders are looking to diversify their wealth into foreign real estate assets after the recent stock market rout and government intervention, finds a survey. East-West Property [...]
China’s annual online-retail sales passed those of the United States in 2013. By 2018, they are estimated to reach about $610 billion—passing Europe and the United States combined. Yet though the [...]
Congratulations Beijing! Beijing is set to become the first city to have hosted both the Summer and Winter Olympics after it was chosen to stage the 2022 Winter Games. Marketers in China are [...]
A recent report released by GlobalWebIndex shows that Wechat and Weibo users are the most active mobile shoppers in the world. The survey shows 67% of Wechat users and 59% of Weibo users are [...]
A Recent Report by Data Center of China Internet (DCCI) shows that Chinese advertisers continue to favor social media platforms with Weibo,Wechat,QQ&Qzone dominating the social channels. [...]
The Chinese social media landscape is one of the most unique, fragmented and dynamic in the world. Kantar Media CIC just taken the pulse of China’s 2015 social landscape, here are six [...]
