Building A Fans-centric Organization
The Chinese translation of followers on social media platforms is “粉丝 (FenSi)” — which doesn’t really mean “followers.” It has more emotion and means “Fans.” According to Wikipedia, “A fan, sometimes also called aficionado or supporter, is a person who is enthusiastically devoted to something or somebody, such as a band, a sports team, a genre, a book or an entertainer.” Today we share this great interview (see video above) produced by Thoughtful China on the topic of building a Fans-centric organization. It is particularly important for companies and brands targeting Chinese consumers.
The panel also discusses the application of various platforms. Marketers should not ignore Weibo. It still has a key role to play in the Chinese social media landscape, despite much press about Weibo being replaced by Wechat.
Don’t worry if you haven’t started with Chinese social media marketing yet. Get in touch with us to see how we can help. It’s better later than never!
Learn about Sina Weibo for Business in this 2 min Video