ABOUT US

A Social Approach to Chinese Market

Simply Mandarin is a UK registered company founded in 2012 with the vision of making it simpler for UK and Chinese businesses to work together. Although firmly rooted in the UK, Simply Mandarin has an extensive network in China including companies such as Sina Weibo, WeChat (Tencent) and Baidu. We also have our own China office based in Shenzhen, a special economic zone just north of Hong Kong, which keeps us close to the Chinese market.

We have a sound knowledge of Chinese business practises and “real world” experience of both western and eastern business cultures. Our staff have a variety of backgrounds and industry experience which benefits our customers across their various industries.

Our FANTASTIC TEAM

  • CUI HE
    CUI HEBUSINESS DIRECTOR
More about Cui

Cui is passionate about doing business with China and is always keen to learn about new opportunities and develop new relationships. She is a founding member of Simply Mandarin and is dedicated to bring west companies to Chinese market.

  • AYDEN MITCHELL
    AYDEN MITCHELLOPERATIONS DIRECTOR
More about Ayden

Ayden has a keen eye for detail and efficiency and keeps a tight reign on the Simply Mandarin operation. He also ensures that each project is kept simple and ‘lean’ to maximise efficiencies and save costs all round.

  • GAIL PILLING
    GAIL PILLINGSTRATEGY DIRECTOR
More about Gail

Gail has a background in education where she worked in a number of posts as head teacher, executive head and CEO of schools and colleges (both in the public and private sector). Her expertise in managing people and developing corporate strategies within large organisations is a valuable asset to Simply Mandarin and our clients.

  • JANET CROME
    JANET CROMEFINANCE DIRECTOR
More about Janet

Janet’s background is in housing development. She was a senior partner in a successful housing consultancy company for over a decade where she was responsible for operational finances. Now she oversees the finance side for Simply Mandarin.

  • MIKI WAN
    MIKI WANSENIOR TRANSLATOR
More about Miki

Miki was trained as a translator at Leeds University and her excellent written and spoken English, her brilliant organizational skills and her commitment to ‘the job’ have made her a ‘stellar’ appointment that Simply Mandarin are proud to shout about.

  • HaoPeng Xu
      HaoPeng XuCREATIVE DIRECTOR
    More about HaoPeng

    HaoPeng heads up Simply Mandarin China office in Shenzhen. He held managerial positions in marketing department of a public company prior to join us.

    • ZhiWei He
        ZhiWei HePROJECT MANAGER
      More about Zhiwei

      Zhiwei manages all the design projects for us. He is the key person to make sure the designers understand and follow project guidelines to deliver satisfactory results.

      • SUSIE
          SUSIEPROJECT MANAGER
        More about Susie

        Susie is an experienced Project Manager having worked in the public, private and voluntary sectors developing and delivering multiple healthy living projects within diverse communities. Her interests are wide ranging with a focus on the arts and culture stemming from an early obsession with fashion, music and food!

        • JianShuang (Daisy)
            JianShuang (Daisy)NEW MEDIA SPECIALIST
          More about JianShuang

          JianShuang(Daisy) is our new media wiz. She is up to date with all the latest digital marketing trends. She helps our clients leverage the  marketing power of new media channels.

          • XueWen Zou
              XueWen ZouGRAPHIC DESIGNER
            More about XueWen

            XueWen has a genuine interest in graphic design and visual branding. He produced some of the great works for our clients-websites, brochures and advertisement.

            • Qi Zhang
                Qi ZhangRESEARCH SPECIALIST
              More about Qi

              Qi held marketing research roles in various fortune 500 companies where her job is to identify new marketing opportunities in China for these  firms. Qi is using her experience and skills to help our clients succeed in China by understanding the market.

              • GuanNan Sun
                  GuanNan SunDESIGNER
                More about Sun

                Sun  joined our China office lately and works along side XueWen on various graphic design projects.

                • Yan Zhang
                    Yan ZhangHUMAN RESOURCES
                  More about Yan

                  Yan looks after everyone in the office and is also responsible for recruiting new staff.

                  • SOFIA MANDARIN
                      SOFIA MANDARINDOGSBODY
                    More about Sofia

                    What Sofia lacks in experience, she makes up for in enthusiasm. Sofia joined Simply Mandarin at 2 months old. Her duties include entertainment and generally being cute!

                    SOME OF THE BRANDS WE WORK WITH

                    SM Vision

                    Make it simple for Western and Chinese businesses to work together.

                    SM Mission

                    Work closely with our clients, to advise, inspire, be part of the team to achieve their goals in Chinese market.

                    SM Values

                    Simplicity, Quality, Integrity, Passion

                    Our core values

                    Simply Mandarin is a UK registered company that specialises in developing China related business opportunities for UK clients. We primarily operate as a consulting firm, with the purpose of developing sound business strategies to enable UK clients to take full advantage of Chinese business opportunities. To facilitate this, we also offer practical services so you can seamlessly conduct business or identify and win new business. We also have simple and cost effective services that enable you to develop a presence in China. If it is part of your strategy, we can even help set up your own operation in China.

                    How We Work

                    CLIENT'S BRIEF
                    10%
                    DEFINE CLIENT'S OBJECTIVES
                    30%
                    MARKET RESEARCH
                    50%
                    PROVIDE SOLUTIONS
                    70%
                    ENTER MARKET
                    80%
                    BUSINESS SUSTAINABILITY
                    100%

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