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Social media has created many great stories. The hottest stories on Weibo recently is probably the story of orange brother. The story begins with a lost iphone in the States. New Yorker Matt [...]

Our clients often come to us for advice on how to chose the right Chinese name for their products or brand. Content localization is a very interesting task  and it’s often more [...]

Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Chinese microblogging site [...]

On Sunday night, many WeChat users found in their WeChat Moments news feed an update from a new yet long-awaited friend—advertisement. The ads, appearing on the second page (one scroll down), [...]